We make brands matter globally across industries

Established a social media brand presence for a global electronic payment network provider, strategically positioning it among local B2C audiences and international travelers visiting China. Achieved high visibility and strong engagement metrics through vibrant, youth-oriented content aligned with global social media trends. Content was distributed across Instagram, TikTok, YouTube, and Facebook platforms.

Brand Positioning: Established Rednote's global identity with seasonal campaign operations.

UGC Assetization: Transformed high-quality User-Generated Content into long-term brand assets.

Social IP Management: Achieving successful "Overseas-to-Domestic" viral cross-pollination.

Established a credible professional social media brand identity for WorldFirst, strategically engaging local and international merchants in global payment solutions. Achieved high-visibility content and meaningful connections through commercial insights and trend integration. Content deployed across Instagram, LinkedIn, YouTube, and Facebook.

Multiple AI products under ByteDance are managed by a unified User Growth (UG) central platform that oversees growth targets and KPI management. As a core partner on the growth side, we focus on helping CapCut ecosystem (CapCut, Dreamina, Pippit, etc.) and Dola (the overseas version of Doubao) to prioritize key metrics such as registration conversion, activation/usage conversion, and paid conversion efficiency in B2B productivity scenarios.

For specific category AI Product such as gaming and health, we demonstrated core product values and usage scenarios, providing a comprehensive showcase via influencer marketing in target markets.

Through evidence-based storytelling and UGC campaigns, we leveraged different platform's core functions to build up comprehensive personal experience for target audience.

Accelerating HeyGen's Global Launch. During HeyGen's initial expansion phase, Katlas engineered an AIGC-centric growth framework to rapidly boost topic salience and accelerate customer acquisition. Our sustained influencer partnership model delivered exceptional cost efficiency in premium Western markets, while strategic North American media engagements elevated corporate authority.

For Klee's version update launch, Katlas executed a precision-targeted duet campaign across Instagram and TikTok to amplify visibility and drive player engagement. Within constrained budget parameters, we identified and activated visually engaging creators across five strategic markets (Russia, USA, Japan, Indonesia, South Korea), igniting mass participation and strategically curating UGC integration.

Core Theme: Developed a global AI content co-creation framework "Come to Life."

Campaign Execution: WAN Muse+ global content recruitment plan, covering concept development, content framework, and communication strategy.

Creator Engagement: Successfully translated complex Generative AI capabilities into accessible creative language, systematically driving global creator participation.

In-house Production: Produced the brand film entirely via AIGC capability.

ColaOS is an AI Agent with consciousness. We built up a 0 to 1 campaign launch video with narrative storytelling to present ColaOS as a life companion. This creative production is fully produced with the usage of AIGC technology.

Creative Narrative: Explored the synergy and tension between AI video tools and traditional creators, redefining the artistic value and positioning of AI-generated content in the contemporary creative landscape.

The campaign film on Twitter achieved 38.7K Views within two weeks of launch.

Anthropomorphic Engagement: Personified Ada using a second-person narrative to build direct dialogue and emotional resonance with users.

Visual Strategy: Utilized a "collage-style" UI/UX design to create a unique aesthetic that fosters psychological connection and enhances brand credibility.

Monetization: Highlighted the ability for users to earn revenue by sharing their custom templates.

Visual Marketing: Extracted key UI/UX elements and integrated them with real-world creator use cases and animations to demonstrate the core USPs and operational flow of the product.